WAYS TO ENHANCE ON BUSINESS MANAGEMENT. A business management should always have a customer experience. Although it is insufficient, at times it is very necessary. The customers’ experiences depends on how the company is growing the revenue depending on the organizations. There are those surveys which ask more about the company than even the buyers. At times, the well being of the customers’ is not looked at since most of the surveys always ends up focusing on the companies themselves. Employees also focuses on knowing who the boss is. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. The employee should also ensure that their priority is to strive and make it easier for their customers to get and use the solutions they might be seeking. The employees are always supposed to take the customers’ perspective by seeking to know the customers’ world rather than the competitors themselves. Knowing the customers’ frustrations helps a lot to both the employee and the customers. When the employees shifts to the customer experience optimization mode, it’s also another way to installing on the focused decision making of the customers. This is another way of life to socializing with the customers. The employees can also engage and help on resolving issues for the customers. It’s also advisable on collaborating on the cross-organizationally for the customer’s experience. The employees should take their time to listen to the customer’s experiences too. As time goes by, the customer experience management has taken out on a different meaning in the digital meaning. No matter the industry, most of the organizations are now investing more time and resources than before. Identifying the best communication channels for the audience is always a great idea. It’s also not advisable to communicate to the customers through every channel. Touch lines are always ranging to a company website, social media channels and many more. The customers can also work to an extra mile of helping the customers to even becoming more profitable people. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. People should also concentrate on the resources of target market segments. Analysis and measurements of the effectiveness of strategies implemented can also be a way to attract customers. Customers can also be rewarded on checking their experience management goals as an identification of the most effective customer touch points.