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Learn More about Mobile First Index

Google has already begun the mobile first index journey. Should this be a new vocabulary, this is Google’s way of giving priority to websites that have a mobile version in terms of ranking signals and the desktop version follows just in case there isn’t any mobile version. This is an approach that was in no way shocking for the reason that the better part of users on Google has a preference for doing searches courtesy of their mobile devices in comparison to desktops. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Talked about here are recommendations that will make sure you make the needed changes to your website.

It goes without saying that most people will smile as a Cheshire cat when a webpage loads in a jiffy. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Optimizing images to smaller sizes is advised reason being large one do slow down sites. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Browser caching stores resource files of websites and this helps in achieving the same. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.

Blocking of elements such as JavaScript on mobile devices in the past was helpful since they used to cause drag. The smartphone has however brought in a paradigm shift thanks to its ability to handle such. Some smartphones will even outshine computers thus eradicating the need to block elements such as JavaScript. Considering that processing and categorizing of images is something that Googlebots are able to do, it would actually be advantageous if the images were to be included.

Lead generation is an aspect that you cannot afford to overlook and pop-ups are known to interfere with this. Pop-ups are actually known to frustrate many users and it doesn’t take long before they leave and the high bouncing rate could prove costly due to decreased rankings. It would thus be good to ensure that you do away with pop-ups for your mobile site.

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