In today’s competitive real estate market, home sellers are making more profit due to the newer concepts in interior design psychology. You want to sell your home for the highest possible price, so it is well worth your time spent planning the changes you are going to make to the interior design.
You need to develop a general design plan which keeps your target market and budget in mind. Supply and demand will be the biggest factor in your overall design plan. In your area, how many houses are currently up for sale? How many of those houses up for sale sell each week? Is the selling season weather cold, warm, or hot? Does the market belong to buyers or sellers? If the market is quick moving and buyers are lining up to put offers for homes in your area, you can do less. To stand out from the competitors, you will still need to do a few things to your home regardless of your answers to the above questions.
It is necessary to know your target buyers. Take into consideration your neighborhood and the buyers who are purchasing homes close to yours. Are these buyers purchasing their first home, or are they moving up? Due to the fact that the psychological needs of these two types of buyers vary considerably, this will play an important part in your marketing and design plan. First time homebuyers usually focus on controlling their own environment by owning, rather than renting. Their psychological needs often include such things as safety and security, a sense of connection, comfort, and self-control. Buyers who are upgrading also enjoy these benefits, but they are usually more interested in finding a larger home with more amenities for their comfort, self-esteem, and feelings …Read More →